Lincoln MKR: 2007 concept car and new design direction
Lincoln MKR — the 2007 concept car unveiled in Detroit, showcasing a new Lincoln design language. It never made it to production, but its details later appeared in production models.
MKR in brief
MKR — a four-door sedan concept that Lincoln unveiled at the North American International Auto Show in Detroit in 2007. It was meant to be a manifesto, showing the direction the company was heading.
The car stands out with its long, sloping roof and large, upright grille design, which became one of the most recognizable Lincoln features of that era.
History and creation
The MKR was created as a design touchstone for the entire Lincoln lineup. It incorporated ideas such as the wide, wave-like grille shape inspired by the 1941 Lincoln Continental, thin LED taillights, and a high beltline.
The car was never intended for sale, but its design elements were widely used in later Lincoln models.
Technology
According to the unveiling details, the concept was based on the Ford D2C platform, with a 3.5-litre V6 engine featuring twin turbochargers, capable of running on E85 ethanol fuel. Approximately 415 horsepower was indicated.
Such technology showed not just a design direction, but also an engine direction: smaller displacement engines with turbochargers, focused on efficiency.
Significance and where to see it
The MKR's design cues would be seen in later production models — the 2009 MKS, 2010 MKZ and MKT, 2011 MKX. This is one of the clearest illustrations of the concept car's influence on production.
The car itself was shown at the Detroit show and other exhibitions; it was not sold.
The concept car's legacy in production models
The MKR does not have its own trims; we present models where its influence is evident.
MKS
from 2009The flagship luxury sedan, adopting the grille shape.
- Wave-shaped grille
- Developed LED tail lights
- Luxurious interior design
MKT ir MKX
2010–2011The new Lincoln style applied to other bodies.
- Similar front-end shape
- Refreshed interior
- New Lincoln language
The MKR and production Lincoln models
| MKR konceptas | MKS | MKZ | |
|---|---|---|---|
| Purpose | Design statement | Executive saloon | Mid-size saloon |
| Launched | 2007 | 2009 | 2010 |
| In production | No | Yes | Yes |
MKR — not a car for sale, but a design direction statement; its influence is best seen in the MKS and MKZ.
Pros
- Clearly showed the Lincoln design direction
- Striking front end
- Influenced several series models
- Proposed the ethanol fuel idea
Cons
- Never made it to production
- Many details remained just a concept
- It's not on the market
Frequently asked questions
Can you buy a Lincoln MKR?
No, it's a concept car and was never sold.
Did the MKR become a production model?
No, but its design elements were used in the MKS, MKZ, MKT, and MKX.
What was the significance of the MKR?
It set a new design direction for Lincoln, especially for the front-end styling.
Updated 2026-10-21 · Trim levels and equipment vary by market and model year — check the equipment of the specific car. · Translated automatically





























